Supercharge Your Email Marketing with Silver Knight Solutions LLC

Email Marketing Services

Business owners are busy, and your time is valuable. Silver Knight Solutions provides the services necessary to get you started quickly with your new Email Marketing account. Silver Knight Solution can assist in the beginning, middle, or all throughout your Email Marketing campaigns.

Account Setup

This service does the initial setup so you can capture emails to send Newsletters later. Below is a listing of the different components that are configured/set up.

• Upload existing contact lists (if available)
• Create New email list(s) to segment different clients
• Create an email sign-up link
• Create an email sign-up form for your website (Pop-Up forms are separate)
• Create “Change of Interest”/”Update” profile emails to confirm communication changes
• Create “Forward to a Friend” emails
• Create a “Welcome Letter” for new registrants
• Create a “Thank You” message
• Create Autoresponder and schedule it to be sent out “x” days after registration (not available in the “Basic” package. “Essential” and “Ultimate packages include Autoresponders)
• Create Social Share connections.
• Upload Logo (If no logo, then a Text Logo will be created with the Name to call your Newsletter)
• Setup “Send Text to Register for Newsletter” functionality
• Setup “QR code to Register for Newsletter” functionality
• Give guidance on setting up “Newsletter Signup in Facebook.”
• Test that all sign-up forms, follow-up emails, messages, and confirmations are working.

Website Match Newsletter Template

This service will modify a template to match your website colors. Your website is submitted, and based on its colors, logos, and branding, it is applied to a newsletter template. Once the template is completed, it is added to your account for you to use anytime you want.

• Select the appropriate stock template.
• Customize the email campaign format using the following:
  • Colors
  • Branding
  • Logos
  • URL’s

Pop-up Email Plugin Software & Setup (WordPress Websites Only)

The Pop-up Email Capture is the best way to capture your website visitor’s attention quickly. Once a visitor lands on your website, the pop-up email capture form will entice them to sign up for your newsletter by offering them something in return.

The plugin has several themes and colors to choose from. An initial design will be selected and configured but can be later changed if necessary.

You can offer them all types of things, such as the following:

• FREE chapter of a book or paper that you have written
• How-To Instructions on something that you are knowledgeable about
• Tips on topics you want to share
• Discounts on future purchases

Campaign Execution

Campaign Execution sends out your newsletters on your behalf. Your time is important, and sending out Newsletter campaigns sometimes takes longer than you have available. This service frees you up to get back to your business at hand. All you need to do is supply your content and images. The Campaign Execution service will do the rest. There are two types of Campaign Execution. One campaign copies your existing Campaign Template; the other will start with a New Template and modify the colors as necessary. The following list shows the tasks performed for each Campaign Execution Service.

Both Campaigns – New and Copy Template

• Upload any new contact lists from other sources
• Upload and format the client-provided content
• Upload, resize, and properly label the client-provided images
• Create a user-friendly Subject Line
• Add/update the Permission reminder message
• Add Coupon’s if applicable
• Add Subscribe to Newsletter link
• Add Forward to Friend Link
• Run a sample test to ensure all links are working correctly and images are displaying correctly.
• Run the CAN/SPAM test
• Schedule and send email campaign
• Select a template from the template library
• Modify the existing color scheme to closely match your Website
• Copy the existing template to a New Campaign
• Replace all existing content with new client-supplied content
• Replace all current images with new client-supplied images and resize

New Campaign Template

• Select a template from the template library
• Modify the existing color scheme to closely match your Website

Copy Existing Campaign Template

• Copy the existing template to a New Campaign
• Replace all existing content with new client-supplied content
• Replace all current images with new client-supplied images and resize

Ongoing Campaign Execution/ Support

You can send out email campaigns on your own or have Silver Knight Solutions send them for you.

To send them yourself, you may need to get the Light Support and Training plan for a month to get you started on the right track.

To have Silver Knight send out your newsletters, all you need to do is provide the content and images for each new newsletter, and we’ll do the rest. We’ll make sure that you approve of the final layout before sending out any campaign.

There are also Package Discounts for Support and On-going Campaign Execution. We can talk about those when you are ready to begin sending the newsletter on a regular basis.