Crass Hauling LLC
Website Redesign
Project goals:
- Redesign the Website
- Increase Customer Leads
- Add clear, site-wide CTAs (buttons + click-to-call)
“I had another company do my website for the last 10 years.
Then I switched to Silver Knight, & I am getting more responses & Jobs from my website,
Thanks, GREG”
Client
- Owner: Jeff Crass
- Industry: Junk Removal & Hauling
- Services: Cleanouts, Demolition, Moving, Debris Cleanup
Services
- Website redesign (WordPress)
- UI/UX enhancements
- Ongoing SEO
- Maintenance & support
Deliverables
- 10 pages + new pages monthly
- Branding & logo design
- WordPress rebuild
- Content creation
- Monthly SEO reports
Other
- Site-wide CTAs (buttons & click-to-call)
- Analytics setup & tracking
- Monthly content updates
- Lead-capture forms
- Google Business Profile optimization
Project Info
Challenge
The previous site had just five pages and hadn’t been updated in over 10 years, which hurt search performance and credibility. The design felt dated, and the contact form didn’t capture enough detail to convert visitors into qualified leads.
Solution
We rebuilt the site on a modern, customizable WordPress theme and prioritized conversion: featuring prominent “Get a Free Quote” forms, click-to-call links, and clear CTAs throughout the site. We also expanded to dedicated service pages for SEO, and we add new pages monthly to keep content fresh. Each service page includes a lead form that captures the details Jeff needs to quote quickly.
Crass Hauling Homepage
Above the Fold – The Hero Section
The hero showcases two primary CTAs: a quick “Get a Free Quote” form and click-to-call phone links—so visitors can contact Jeff in seconds.
Before and After Comparison
Use the slider to compare the previous homepage with the redesign.
The new hero focuses on two CTAs—click-to-call and a “Get a Free Quote” form—so visitors know exactly how to take the next step.
About Crass Hauling Page
Before Rebuild
Sparse content and limited trust elements.
After Rebuild
Clear services summary, stronger credibility cues, and a visible CTA to request a quote.
Contact Page
Before Rebuild
Generic form with minimal fields.
After Rebuild
Streamlined fields that collect the right details to respond quickly and accurately.
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